About Us
Rooted in community, united by purpose.
Culture Change Group Incorporated was founded with a simple conviction: that lasting transformation begins with people who care deeply about one another and their communities. Located at 1844 Enslow Blvd in Huntington, West Virginia, we are a nonprofit committed to nurturing positive cultural shifts that lead to healthier families, stronger organizations, and more resilient communities.
We are not just an organization—we are a movement. Our story is built on collaboration, listening, and the belief that everyone has a role to play in creating environments where individuals thrive. From families seeking support to organizations striving for change, we walk alongside those who want to build something better.
Our Community Partnerships
Working together to achieve more than we could alone.
We believe that true cultural change is not achieved in isolation. That’s why Culture Change Group has built strong partnerships with schools, local organizations, faith communities, and regional leaders who share our vision of a brighter, more inclusive future. These collaborations allow us to expand our reach, share resources, and amplify our impact. Through these partnerships, we bring programs to children and families who need them most, foster dialogue across organizations, and create opportunities for collective growth. By working together, we ensure that cultural transformation touches not only individuals but the entire fabric of our community.
Our Mission
Facilitating transformation that inspires lasting impact.
Our mission is clear: to facilitate sustainable cultural transformations that drive performance and engagement across organizations. For us, “cultural transformation” means more than just changing behavior—it means shifting mindsets, nurturing values, and creating systems where people feel empowered and connected.We believe that when culture changes, everything changes. Families grow stronger, workplaces thrive, and communities discover new pathways of opportunity.
Our Vision
A world where culture empowers every person to flourish.
We envision a society where people of every background can step into environments that nurture their potential. In this future, organizations thrive because they put people first, families find strength in unity, and communities grow resilient through cooperation and care.
Our vision is not only aspirational—it is actionable. Every project we launch, every partner we welcome, and every volunteer who joins our mission is helping to build this vision into reality.
Our Values
Guided by principles that strengthen trust and belonging.
At Culture Change Group, our values are the compass that guides everything we do:
- Respect for Every Voice – We believe in listening with empathy and honoring diverse perspectives.
- Collaboration Over Competition – We create environments where people succeed together, not apart.
- Sustainability of Change – We aim for transformations that last, not quick fixes that fade.
Our Team
Dedicated hearts, united for cultural change.
At Culture Change Group Incorporated, our team is more than a group of professionals—we are a family of changemakers who bring passion, expertise, and compassion to every initiative we lead. Each member of our team is committed to walking alongside families, volunteers, and partners in the shared mission of creating lasting cultural transformation.
Marcus Johnson – Director of Programs
Marcus has dedicated his career to helping organizations and families grow stronger through practical programs and mentorship. With a background in social work and organizational development, he oversees all outreach, workshops, and community initiatives. Known for his approachable nature and gift for connecting with people from all walks of life, Marcus ensures that every program remains true to the mission of inspiring lasting change. His favorite reminder to staff and volunteers is, “Progress happens one relationship at a time.”
Dr. Evelyn Carter – Executive Director
Evelyn is a visionary leader with over 20 years of experience in nonprofit development, education, and community outreach. Her journey began in the classroom, where she saw firsthand how culture shapes the success of students, families, and organizations. Guided by her belief that every voice deserves to be heard, Evelyn founded Culture Change Group to create a lasting impact in West Virginia and beyond. Her leadership is defined by collaboration, empathy, and a relentless pursuit of sustainable solutions. She often says, “Change is not just about programs—it’s about people.”
Jordan Matthews – Outreach Specialist
Jordan grew up in Huntington, WV, and understands the unique challenges and strengths of the community. With years of experience in youth development and arts-based programs, Jordan brings creativity and energy to every project. He believes that cultural change begins with storytelling and self-expression, and he uses arts, mentorship, and community events to bring people together. His motto is, “When we share our stories, we strengthen our future.”
Our Work
Empowering communities through sustainable cultural transformation.
At Culture Change Group Incorporated, our work is built on the belief that meaningful change comes from within. We create programs and initiatives that help families, organizations, and communities unlock their potential by addressing cultural barriers and fostering collaboration. From arts and science education to community outreach and organizational development, our efforts are designed to bring people together, strengthen resilience, and inspire hope.
Arts and Expression
Creativity as a pathway to healing and connection.
The arts have always been a powerful tool for cultural transformation. At Culture Change Group, we integrate arts-based programming into schools, youth centers, and community spaces to encourage self-expression and build confidence. Children and families participate in workshops ranging from visual art and music to theater and storytelling. These programs provide safe spaces for individuals to explore their identities, share their stories, and connect with others.
Through art, we see children who once struggled with confidence begin to stand tall. Families find new ways to bond, and communities discover common ground across differences. The arts do more than create beauty—they create belonging.
Looking Forward
Expanding programs, deepening impact, inspiring futures.
As we look ahead, we are committed to expanding our reach and deepening the impact of our programs. Our goal is to ensure that more children, families, and organizations have access to the tools and support they need to flourish. From creating new arts and science initiatives to building stronger partnerships with schools and businesses, our work continues to evolve with the needs of our community.
Cultural change is not a moment—it is a movement. And with your support, this movement will continue to grow, touching lives across Huntington, West Virginia, and beyond.
Our Volunteer
Join Us as a Volunteer
Your time, your heart, your impact.
At Culture Change Group Incorporated, volunteers are the heartbeat of everything we do. Each person who gives their time, energy, and passion becomes part of a movement that inspires sustainable cultural transformation in families, organizations, and communities.
Volunteering here is more than lending a hand—it’s about building relationships, creating hope, and empowering others to discover their potential. Whether you’re mentoring a child, supporting an arts workshop, or helping with community outreach, your contribution creates ripples of change that last far beyond the moment.
TESTIMONIALS
Real people, real stories, lasting impact.
As an educator, I have seen firsthand how Culture Change Group empowers children who often feel overlooked. The arts and mentorship programs not only build confidence but also teach collaboration and respect. I’ve watched students who once sat silently in class begin to raise their hands, share their ideas, and dream bigger for their futures. This organization is more than a resource—it’s a lifeline for families and schools.
Emily Sanders
Teacher
Working in social services, I’ve partnered with many organizations, but Culture Change Group stands apart. Their approach to cultural transformation is sustainable and practical. They don’t just provide temporary support—they give people the tools to grow for life. I’ve seen families leave workshops with new hope and a sense of belonging. That kind of impact is rare, and it’s why I continue to recommend their programs.
Michael Torres
Social Worker
When my daughter joined one of the youth art programs, I saw a spark in her that I hadn’t seen in years. She began creating, telling stories, and even leading her peers with confidence. As a parent, watching your child find their voice is priceless. Culture Change Group didn’t just teach her art—they taught her to believe in herself and her future. For our family, this has been truly life-changing.
Jasmine Lee
Parent
After retiring, I was searching for a meaningful way to give back. Volunteering with Culture Change Group has been one of the most rewarding experiences of my life. Whether mentoring students in STEM workshops or helping with community events, I feel like I am part of something much bigger. This organization has given me a new sense of purpose, and I am grateful for the chance to serve.
Robert Miller
Volunteer & Retired Engineer
As a local business owner, I believe in supporting organizations that strengthen our community. Partnering with Culture Change Group has been inspiring. Their programs not only help individuals but also uplift the wider community by fostering resilience, creativity, and collaboration. Supporting their mission has been one of the best investments I’ve made—not just for my business, but for the future of Huntington.
Sophia
Small Business Owner